Monthly Archives: September 2013

NEWT Case Study: Intrigue Media – Maximizing Efficiencies

download (1)How does an up and coming media and promotions company compete with the national players?

By being better than them.

Co-Founder of Intrigue MediaRob Murray concentrates on training and development of his inside sales reps and one of the keys to their success, and therefore the company’s success is the NEWT Managed PBX feature set. His takeaway?

“The Investment is a drop in the bucket compared to the value that we’ve received.”

To learn more about the NEWT Managed PBX and its extensive features, go here.


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Established Companies Must Embrace Their Inner Entrepreneur


From Canada’s Technology Triangle Newsletter – The Triangle (September 2013)

Established Companies Must Embrace Their Inner Entrepreneur

By John Stix – CMO Fibernetics

In the tech world, larger companies sometimes look on in envy at start-ups for their ability to adapt quickly to change. Being small means being nimble, with a turning radius measured in centimeters compared to many businesses who move like the Titanic when it comes to obstacles in their path.

It doesn’t have to be that way. In today’s rapidly changing marketplace, larger organizations can become more agile, fuel innovation and develop a competitive advantage by making entrepreneurship part of their internal day-to-day business.


Ent_1Want to hire the best and brightest? Develop an  “intrepreneurial ” division to provide this new generation of entrepreneurs who are looking to reinvent the business world it’s the easiest path to innovation. Companies can thrive by freeing young talent to drive new ideas and products. Working -in-house allows them to focus on the “fun stuff” instead of “boring stuff” that traditional start-ups have to deal with, like finding a place to work, raising money or dealing with administration.

Entrepreneurial Corporate Culture

Employees know their products or services better than anyone, and they probably have a good idea how to improve them. Forward thinking companies allow talented employees the room to try. Famously, Google provides the opportunity for its employees to spend up to 20% of their work time on in-house start-up projects. Half of all of Google’s products have originated from their 20% program, including one of their largest revenue generators, AdSense.

If a company is not innovating, it is either standing still or moving too slowly to change course. Embracing their inner entrepreneur makes innovation simply a part of their daily business.

John Stix is is the Co-founder and CMO of Fibernetics.



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An artful end to Startup Weekend


First place winner Art Everywhere with the panel of judges.

Our CMO John Stix spent the weekend working with young entrepreneurs at the 2nd Annual Startup Weekend run by our friends from Communitech.

Providing young grads with advice based on years of experience in starting up successful businesses, John helped guide the teams to launch their new companies, in just 54 hours.

An artful end to Startup Weekend

September 23, 2013 By 

On Friday afternoon, Chris Shinn didn’t think he’d start a company. But, by Sunday evening, he was founder of Art Everywhere – the first-place winner at Startup Weekend Kitchener-Waterloo.

“I didn’t know what would happen this weekend,” said Shinn, who has a business background. “I thought I would be in over my head.”

Art Everywhere, a website and app to help you buy original art, impressed the Startup Weekend judges with a simple concept: to match local artists with local buyers looking to decorate their homes and offices.

The second-place winner was TouchMock, a user demo experience that allows clients to quickly build an interactive wireframe with their designer.

In third place, and voted the weekend’s crowd favourite, was Just Feed Me, an app to connect local restaurants with diners. Described as a blind date with food, the app will send you a surprise meal from a local restaurant when you log in to request food.

Read the full article here: An artful end to Startup Weekend — Communitech.

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Attention all Entrepreneurs: It’s Startup Weekend!


Ever wondered what it takes to be an entrepreneur? The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding start-ups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

How a Startup Weekend Works: anyone is welcome to pitch their start-up idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation.

The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Last year the winner of the first Startup Weekend Kitchener Waterloo was HomeFed who pitched a platform to connect travelers with home-cooked and authentic foods wherever they are, by matching them with enthusiastic local hosts who will cook for them.


CMO John Stix with the last year’s winning team

Our Co-Founder and CMO John Stix worked all weekend long as a mentor to these young entrepreneurs, and helped with the business development and marketing plans for  the third and first place winning teams.

This weekend he’s at it again at the Communitech Hub.

Who will be Canada’s next hotshot entrepreneur?  If you want to see what it takes, you can follow online LIVE online here, and on Sunday night, watch the awards presentation.

(A good bet is, the teams that have the best shot will be sitting with John.)

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A Fibernetics Profile: The Indispensable Dawn Gamble on The Marilyn Denis Show

P1020925CEO Jody Schnarr and CMO John Stix share an office at the front of Fibernetics headquarters because they’ve collaborated in everything, even office space, since they started the company ten years ago, and it’s no time to break up that winning formula.

Standing guard in front of their door is their Executive Assistant Dawn Gamble, who runs their working lives, (and, to be honest, a lot of their personal lives as well).

She is the indispensable Dawn, what every successful company wants and needs.

Capable to the max, beyond her duties to the two bosses, she takes on any internal role required, as different as strategic marketing planning to changing the light bulbs in the ladies bathroom ceiling (in heels). As part of The Fun Bunch, she’s been at the heart of every fundraising venture the company has held this year. Ever capable and creative, she functions as the event and social co-coordinator for the corporation, organizing off-sites like company town halls, trade shows, even golf tournaments.

From her work space at the front of main floor office space, her desk functions as the epicentre of the company, around which everything seems to revolve. If anyone wants or needs something, seemingly the first recommendation from everyone in the company is, “ask Dawn.” Usually she’ll have the answer, and if not, she’ll know who does. As a trade off however, first you get to hear about what her son Austin or her husband Steve are up to, or her latest workout regime, or her latest healthy recipe.

Dawn_fightSeemingly always with a side project, this week she’s been baking every night making these awesome yet healthy treats that she’s selling for $2/piece to raise money for her upcoming 5K CIBC Run for the Cure.

This is a personal for her because she is recent breast cancer survivor. Battling the disease through 2011 and most of 2012, today she has a clean bill of health.

Very few at work had any idea she even was fighting cancer because they couldn’t tell from her constantly upbeat personality.

The few who did find out did so during her chemotherapy only after asking her if she was “doing something different with her hair.”

That’s why Tuesday was such a surprise for many in the company because a camera crew from The Marilyn Denis Show descended on Fibernetics to whisk her away for a three day makeover in Toronto, and then a live shoot of the show on Friday celebrating her, and and her best friend’s, victory over breast cancer.

Dawn and Sandy Peacock Fullerton wrote into the show thinking that their story of how they became best friends while battling the disease together, was worth sharing and Marilyn agreed.

The camera crew ambushed her in the cafeteria, with the entire staff in tow, where she was so shocked she was, perhaps for the first time in her life, speechless.


From all of us here at Fibernetics, Worldline and NEWT, have a great time Dawn, and we can’t wait to tune in Friday to see your national television debut.


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13 Embarrassing Job Titles That Won’t Exist in 10 Years


The fine folks over at put together a list of objectionable job titles they found on LinkedIn, and since the guy who is posting this has the job title of “Social Media Dude”, I thought for sure it was worth sharing…

Everybody. You do not need a job title that is anything more descriptive than it needs to be. It does not need to be personalized. It does not need to be flashy or trendy or cute. A fancy job title will not make your boring job seem more satisfying or charm any customers into thinking you’re better than you really are. They’re all resume liabilities, every single one of them, and in five years not only will you be embarrassed at having it on there but you will have no idea what to change it to and it will be as a curse upon your career and family.

So, if you possess any of the following job titles, or yours is in any way similar to these, please immediately use all the white out as well as format everything you own and, if you’re lucky, you may be able to escape your awful decisions.

1. Marketing Ninja

marketing ninja

(via reactiongifs)


2. Brand Warrior

brand warrior


3. New Media Guru

new media guru

For more, with full gif goodness, click HERE


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Great. I have a new phone. Now what? NEWT Training Videos

NewtThe NEWT phone system is cutting-edge technology with 60+ enterprise calling features that takes business communication to a whole new level!

Ya, that’s great and all, but what if you want to just, you know, make a call?

Is it hard?

As super cool as the NEWT system is, it’s also super easy to use.

NEWT Managed PBX Training Videos

We think about usability first, so most features you’ll be able to use intuitively, but in case there’s something you want to do, that you have no idea how to do, have we got a bunch of videos for you.

Like, let’s say you want to send a call directly to voicemail without it ringing the phone:

..or if you want to access your speed dial list or your missed call list or a bunch of other lists for that matter:

The NEWT Managed PBX is the ultimate business communication tool, but we designed it specifically with usability in mind. If you want to see what your NEWT phone system can do, make sure you visit our NEWT4Business YouTube Channel, or if you don’t yet have a NEWT Managed PBX, you can get in touch with us here:

1 (877) 777 – 7118

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