Monthly Archives: May 2014

If You’re in Business, it’s Time to Tweet

Twitter_logo_blueThe most discussed topics on Twitter last year were #Sharknado (about a tornado of sharks), and the the #RoyalBaby.

However, the biggest story in 2013 for the social network in Canada wasn’t some pop-culture nonsense – (although that baby is very cute.) It was about how Twitter has proved to be an increasingly important business tool.

A recent report from BMO Financial Group shows 57% of small businesses in Canada now use social media, a 42% increase over the previous year.

Despite it’s non-serious reputation, social media stands as the most revolutionary business tool since the introduction of desk top computing. A study from research consultants McKinsey estimates that social media stands to unlock a collective $1.3-trillion in value for businesses through increased productivity and improved customer focus. More and more business owners are using social networks to track sentiment about their company and their competitors, to recruit top employees and to sell their products and services.

But above all is the effect it’s having on the customer.

Social customer service: The ability of customers to air their dirty laundry to the world via Twitter and Facebook — instead of waiting patiently on clogged phone lines — has shifted the balance of power in the customer service game. A recent Nielsen survey shows more than half of all customers now turn to social media for redress; meanwhile, some 81% of Twitter users expect a same-day response to questions and complaints. With such potent tools in customers’ arsenal, expect to see companies shift resources to social media support in 2014. The upside: significant cost savings compared with traditional support. 

So, Twitter had more than 232 million active monthly users. That’s a rather significant audience and taking these simple steps will make your business. Here’s 10 easy to do tips to get you on your way to Twitter super-stardom:

1. Optimize your Twitter bio. Your bio tells people who you are and includes a link to your company website or a landing page that maintains a consistent tone so people clearly understand who you are and what you do.”

2. Find out who the industry influencers and experts are in your target area(s) and interact with them on a regular basis. Use Twitter search or a tool like Topsy to find prospects, customers and influencers/media by searching keywords that relate to your industry. Then follow and interact with them on a regular (daily) basis.

3. Get colleagues involved. If you’re “new” you’ll need a helping hand on getting the word out. Task co-workers to retweet and favourite your tweets.

4. Tweet regularly. Daily postings keep your feed top of mind. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favourite. Remember – Twitter isn’t about promotion, it’s about information.

5. Retweet. Your influencers love to be loved. Use their expertise to enhance your thought leadership.

6. Follow and use hashtags. the humble “#” is an excellent way to you to catch up on trends and industry news, and publishing using industry related hashtags gains you visibility.

7. Offer discounts or special deals to you Twitter followers.

8. Use images and videos. Rich media receives more views, clicks and shares than plain text tweets.

9. Twitter must be integrated with your other marketing efforts. Promotions and contest need eyeballs to work, and an engaged Twitter following bumps up the visibility.

10. Use Twitter analytics. The analytics dashboard tells you what your best days to tweet are, the types of content that are more favored and the demographics of the followers that you’re attracting.

The new reality of business is to provide access to your customer base. One in three consumers prefer using social media to contact companies. If you don’t have a Twitter account, and use it effectively, you’re shutting out 1/3 of your clients. or potential clients.

And that number will only grow.

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Why no one is opening your company Email

It’s not you. It’s your subject line.

We here at NEWT send our clients emails all the time, letting them know about new feature releases, feature upgrades, new products, company info, stuff like that. Basically what we’re sending them is information that will benefit them and their business, and our biggest concern/problem is, we’re sending it by email.

Meaning, a lot of what we consider valuable information is going unread.

Email is the oldest digital marketing methods there is. It’s the granddaddy of everything else, and yet it remains the most effective. Why? Because it’s not passive like Twitter, LinkedIn or Google ad words. Email is permission-based. The people on email lists have given the go-ahead to send them messages. Somewhere along the line that have bought in. And, with the prevalence of smartphones and tablets, they’re always listening. In fact, email is the number-one activity for people on their phones.

The downside? Since we’re all being inundated all the time, there’s that pesky open rate. The first line of defense a client has is the first thing they see. Below is a portion of fantastic post from Econsultancy, (you can read the whole thing here) on the do’s and don’t of how to handle an email subject line. It’s the most important part of any email you are sending out to customers because it’s the #1 determinant of them clicking on it, or letting it go.

Econsultancy has compiled this list of words (plus the odd phrase or experimental bit of text) that you should avoid when composing the perfect killer marketing email.


Selling without selling

Free: this tends to trigger spam filters, especially if you’re a company that hasn’t been mixing up its marketing messages and bombarding your recipient’s in-box with repetitive offers.

Also according to MailChimp…

Help% off and reminder are regularly discarded.

Basically anything too outwardly ‘salesy’ doesn’t work: “shop early and save 10%” or “holiday sales event” are failures.

Just describe the content of your email in the most straightforward and concise manner possible, without making it sound like an advertisement. Try ‘newsletter’ or ‘promotion’ instead, thereby rewarding your recipients with a discount after opening.

According to Adestra, save, today and don’t miss are lousy for triggering opens too.

Last chance: people hate to think they’re missing out on an opportunity they’ve already been emailed about.


Mailchimp has found that donate is a big loser for open rates. Help and assistance are also to be avoided. However in slightly more heart-warming news, fundraising is fine.


Using numbers may help quantify your message, but constant sales and promotion emails can lead to fatigue. Mix it up as much as you can.

Tiresome internet slang

If it hasn’t dated already, chances are somewhere and for someone, it already has: LOL, amazeballs, WTF, derp, FTW, epic fail, epic win, cray-cray, totes, adorbs…

I have so may negative feels towards the above.

Deceptive familiarity

FWD: and RE: the artificial adding of ‘Fwd:’ or ‘Re:’ to trick you into thinking this is part of an ongoing conversation you’re engaged with already only creates distrust.



Content marketing

According to Adestra, content marketing headlines that use report (-23.7% opens, -54.8% CTR) and webinar (-16.6%, -70.7%.) fail to live up to expectations. As do the words book and learn, you uneducated lot.

Video, news and bulletin do work well though.

Erroneous personalisation

Personalisation means nothing if your data isn’t correct and you don’t have 100% confidence in it.

“Paul check out these amazing offers!” when my name is Christopher, or even worse “[test] check out these amazing offers!”

In fact using a person’s name doesn’t really impact the open rate anyway, and can come across as needy or begging.

Punctuation shame corner

All of these…

  • Exclamation marks – the more the less I want to open it.
  • Smiley faces – or emoticons or emojis or anything with a face in fact.
  • Stars, squiggles, indistinct shapes – basically anything that isn’t actual text.
  • Hearts – bleuggh!

[Putting anything in square brackets] or <these guys> immediately makes you think there’s been a coding error.

Although just to add balance, I did learn that travel site Travelocity achieved a 10.7% lift in unique opens by using a little airplane in its subject line. Which proves that relevancy to content and uniqueness is imperative to proper symbol use.

However, just remember that symbols appear in some email clients but not others. It may just be a waste of time anyway.

Plus it’s annoying.


Awesome: Just stop using it. Everywhere. At all times.

I could probably end this article with a torrent of of all the different swear words I know, but being as I have no proof that these would negatively impact open rates, it wouldn’t be scientifically correct to do so.

Helpful? Hope so. For us, we want our customers to get the information they need, and having something as silly as a poorly worded subject line get in the way is more than just annoying. It’s bad for business.

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We’re Hiring: VP of Residential Sales and Marketing

NEWT’s sister division is called Worldline, and they are all about servicing Canadian residential customers. The suite of services they provide, like Unlimited High Speed Internet and Digital Home Phone packages are the best value in the country.

The only problem is, not enough people know Worldline exists. This is why we are looking for someone with serious marketing chops to fill this role for us because, if there is one thing that drives us nuts around here, it’s the fact that for far too long Canadians have been ripped off by the Big Three, and Worldline is the perfect answer for them – yet they don’t know it.

Who We Need

Fibernetics is a fast growing and profitable company and is shaking Canadian telecom by its roots. We are in direct competition with the “Big Three” and to take them on, we need nothing short of a revolutionary who is chomping at the bit to run an insurgent campaign. That’s our new VP of Residential Sales and Marketing.

We need a doer over a talker, a mentor over a manager. Our talented marketing team needs a leader we can trust and be accountable to drive residential growth and revenue generation through effective and results-oriented marketing campaigns. Living for KPI’s our new VP sets aggressive goals, exceeds them and then raises the bar even more.

Our new VP is responsible for developing marketing strategy, does the planning and manages the campaign execution. A team player, our new VP will support sales and guide customer conversion efforts. Our new VP will come up with innovative ways to engage and educate new and existing Fibernetics’ customers on all our services and products while further establishing the Fibernetics’ residential brand.  Our new VP is seriously creative, gets public relations and embraces both quantitative and field marketing.  Reporting to the CMO, our new VP will thrive in our fast-paced, collaborative environment and wants to make a difference. If that’s you, you are our new VP of Residential Sales and Marketing


  • You’ll handle all marketing communications
  • You’ll be in charge of distribution and channel management
  • You will set out price modeling, and lead the team in market research
  • You are passionate about developing innovative marketing strategies and plans to drive sales efforts, including upgrading existing customers on new products and services
  • You will work with the team on digital marketing strategies
  • You will interface with Fibernetics Contact Centers and head up sales training for agents
  • You’ll also be responsible for media buying


  • You have a Bachelor’s degree in Marketing or Business with 7 years of combined sales & marketing experience
  • You are a Salesforce guru
  • You are a collaborative leader with superior interpersonal relationship skills
  • As a true visionary, you are creative with a passion for challenging the status quo
  • You have significant experience in media and/or technology marketing in the telecommunications industry
  • You have superior business sense, problem solving, project management and analytical skills
  • You are proud of your proven track record of results
  • You are an example to others when it comes to demonstrated accountability for achieving individual and shared goals

Who We Are

Fibernetics is a company that delivers happiness and connections everyday by being awesome. As one of Canada’s largest telecommunications companies with a national network infrastructure, our team of friendly, hardworking and ambitious people are dedicated to fundamentally changing telecom by providing high-quality, affordable data and communication services. Fibernetics is beyond telecom.   

At Fibernetics, we believe that happy employees are effective and productive employees. We work as hard as we play, and our team enjoys a professional yet casual work environment. Our culture is one that cultivates creativity and freedom of thought with a true emphasis on personal well-being. At Fibernetics we nurture entrepreneurship, innovation, teamwork and collaboration and embrace a “just do it” attitude in finding solutions. 

If you think you have what it takes to be our VP of Residential Sales and Marketing, please forward resume and cover letter to

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Everyone’s Conference Call Nightmares…

This video from went viral because, we’ve all been there. Using third party conference tools leads to all of the above happening all the time. For our NEWT clients however the humour wouldn’t register as much as we specifically designed the NEWT conference bridge not to drive anyone nuts.

The NEWT Conference Bridge allows the moderator to manage a group call and to see who is on, what they’re up to, what access they have – and if they are interrupting like the dog guy or the Espresso girl in the video, to mute them, or drop them from the call altogether.

Any individual extension with the NEWT web interface can easily moderate their own conference bridge room including handing out pin assignments and viewing the call status right on their desktop.

Of course there are some things that are beyond even our NEWT conference web interface…


For more on the NEWT Conference bridge, and how it can make your day-to-day business less crazy, drop by our website HERE or give us a call at 1 (855) 378-7979.

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The NEWT ANA™ Whitepaper has arrived

ANA_CablesThe new reality for business is, network up-time is essential. From voice and e-mail, to video-conferencing, e-commerce and CRM, to the thousands of other business applications that require access both in-office and remotely, companies no longer consider downtime “just part
of doing business.”

In fact, it’s the exact opposite. When a network is down, telecommuting employees are effectively locked out of the office, existing customers are turned away and potential customers go elsewhere.

When a network is down, a business is out of business.

NEWT business services not only understands this, we are obsessed with keeping our client’s networks up, running fast, smoothly and without interruption by managing their data on our own privately owned national network. By transiting data on the Fibernetics CLEC infrastructure, NEWT clients avoid the slowdowns, interruptions and inconsistencies of the public Internet. 

For organizations that are looking for an even higher level of reliability, the NEWT ANA™ network solution provides fibre-like speeds at a  fraction of the cost, maximized bandwidth and virtually guaranteeing 100% up-time.

For more on NEWT ANA™, how it works and how it would help improve your business download the Whitepaper HERE.

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Our Business is Growing…. vegetables

NEWT Garden

Letting our garden grow

If you walk around our office right now, chances are anywhere you look there is something growing. Tomato plants, beans, lettuce, onions, peppers are hogging window space in every available office, hallway or meeting room.

The reason for this is we’re in the middle of the 2nd annual Great Fibernetics Grow Op, a competition we started last year that yielded unusual results. Here’s the rundown of what went on 12 months back:

Dawn Gamble, executive assistant to the CEO, had this idea.

The  movie, Jack, the Giant Slayer had just come out, so she thought, “why not have a company-wide bean growing contest for April?”

“The Fun Bunch”, the social committee went along, so on April 1st, they went shopping for supplies, sent out a mass email inviting teams of two to drop by at noon to pick up their little pots, dirt and a handful of beans.

Now, usually when there is one of these kind of competition deals, the usual suspects show up. You know, all the employees who always take part in everything.

This time, for reasons no one can figure out, dozens showed up. It was a virtual bean stampede. “The Fun Bunch” quickly started to run out of supplies and had to start cutting the portions for those at the back of the line. People were getting pretty anxious near the end, hoping upon hope that they wouldn’t miss out. I wouldn’t say it got as far as pushing and shoving, but there was some serious leaning in going on.

In the end, every team who wanted to take part managed to get in the game – but just barely.

That’s when things started to get a little weird.

Company wide, folks were going online to figure out the best germination techniques. You could see people hunched over the computers, making sure no one else could tell what site they were on, because you know, just in case.

People hit the stores, buying stuff like fertilizer and mini-green houses. One maniac called up a commercial flower grower looking for the best growing tips (although I must admit, they were very helpful).

Things settled down for a couple of days, with beans pressed between wet paper towels or soaking jars on desks all over the place, but when they started to sprout, all hell broke loose.

People were running all over showing off their beans sprouts like it was some kind of miracle.

Then someone said that they heard that breathing on them helped with growth.

Every few hours people were panting over their plants.

A few more days and then it was time for planting. Every flat surface that is at or near a window that gets sun is now covered with bean plants! They’re everywhere.

First thing every morning everyone skips grabbing coffee. Instead it’s time to check out their “babies”.

And breathe on them.

Greg Young manning the rototiller

Greg Young manning the rototiller

This year there are even more folks involved and our office is looking distinctly Royal Botanical-ish presently, and we’re taking it one step further by building our own vegetable gardens to plant our “babies,” and reap the benefits all summer long.

This afternoon the beds are going in, along with the compost and dirt. Then we’re rigging up a rain barrel irrigation system to keep everything watered.

Great things come from small ideas. Dawn thought it would be fun to grow some beans in competition. One year later Fiberentics is on track to creating our own sustainable garden to help feed us all.

Thanks Dawn. Keep ’em coming.

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This isn’t your Father’s Salesguy

glengarry-glen-ross-alec-baldwin-11We all know the type. The smarmy salesguy. The slick git finagling us into buying something we either don’t want or even need.

It’s a caricature used often in film and literature yet this classic portrayal is so far from the today’s reality, it’s become obsolete.

Pushy sales people are a thing of the past, as are the sales departments in the office trying to frantically close deals over the phone, or empty desks that belonged to a Mad Men-esque sales team out on the road, chasing meetings, shaking hands and slapping backs.

In the digital age, with hyper educated consumers, buying decisions are half made before a sales person even knows an opportunity exists. The sales cycle is all about closing the deal by assisting the customer by proving any and all information they need to establish a business case. 

What’s changed? In the old days, like 10 years ago, the salesman was the keeper of all product and service knowledge. In order to make an informed buying decision, a customer had to utilize the only source available  – the sales guy. Now all those facts and figures, along with reviews, white papers, product comparisons, customer testimonials, from the uber-granular to a pithy Tweet, are at the customer’s fingertips.

They form their own opinions and ultimately decide for themselves whether a product or service is right for them. 

Not being pushed into an unwanted product anymore, the customer needs someone to seal the deal by answering any final questions, e.g. customization, price, terms etc.

It’s not the death of the traditional sales role, rather it’s a reboot. Due to technological advances, their jobs have been redefined to assisting buyers who have already done most of the hard work on their own.

The Death of the Hard Sell

Glenngarry Glenn Ross immortalized the hard-sell with, “first prize is a Cadillac El Dorado. Anyone wanna see second prize? Second prize is a set of steak knives. Third prize is you’re fired,” and “ABC – Always Be Closing.”

That doesn’t work anymore, because today’s customers are genuinely interested in the product or service because they’ve done their homework. They are looking for a partner to aid them in their final decision. Pitching isn’t dead, it just comes much later in the sales process, due to a much more informed consumer.

Content is King

12834400638484251892Sales and marketing have never been closer as well crafted, useful content is what everyone is looking for. Having the correct inbound marketing strategy and an analytics system ensuring leads are getting precisely what they are looking for. The salesmen’s job is to provide them with any additional information they require and then guide them through the closing process.

We here at NEWT are in the business of selling business phone systems and data connections. Over the past year we’ve completely revamped how we sell to our customers focusing almost entirely on providing them with the material they need to build a business case to purchase one of our products or services.

Due to this transition, our leads are way up and we are setting new sales records every month.

Legendary businessman Sy Sims said it years ago, “An educated consumer is our best customer.” He was selling suits, we’re selling phones, but it’s true all the same.

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The Raptors Culture: Going “all in” works


Coach Dwayne Casey and Kyle Lowry

We rely on sports for entertainment, fun, distraction… a whole slew of things but business advice? Not too often. Yet Canada’s lone NBA franchise demonstrate a remarkable transformation mid-season due to a simple change in culture, and strong leadership from the top on down.

Going into this season the Toronto Raptors were picked to finish at the bottom of their division, and after a horrendous start, they fired their GM, ditched their two name players and looked like they were on the road to a record dismal enough to warrant a high lottery pick for the highly anticipated 2014 draft. That looked like the plan, to tank.

But that’s not what head coach Dwane Casey and their new GM, Masai Ujiri thought. They liked what they had, and believed all that needed to happen was for their players to not only start believing in themselves, but each other as well. They needed everyone to buy into a team concept.

In the NBA, this is rarer than most think as many the players see playing basketball as a business first, and a team game second. Franchise loyalty is limited to a select few organizations, like the Mavericks and the Spurs for example, who have established their own identity, with a core group of players over a number of successful seasons. Not a group cobbled together in mid-season like the 2013-14 Raptors.

Casey revealed this week what the turning point was. Shortly after the all-star break he asked everybody in the organization to sign a declaration with the simple message being “I’m all in.”

“Kyle [Lowry] was the first to jump up and sign it,” Casey said.

For the remainder of the season, the Raptors played as a cohesive unit, giving off a one-for-all vibe and they started winning. They had the second best record in the NBA after all star break and went on to win their division. In the post-season, against a NY Nets team whose starting lineup had a combined 417 post-season starts between them, (compared to the Raptors’ zero), the Raptors took them to 7 games. In the end Lowry’s last second, and what would have been series winning shot, was blocked.

Due to a mid-season change in attitude, they transformed themselves from team that was looking to tank for a high draft pick, to one that was a single play away from winning a seven-game playoff series in for the first time in franchise history.

“Each player dedicated themselves, gave themselves to the season, and also, as far as I’m concerned, to the future,” said Casey. “This year was just a start of what we want to grow and develop with Masai as our leader and also the guys that are coming back here.”

The fans of the Raptors had a thrill ride, and after what they saw this year are chomping at the bit for next season even though this one just ended. They’re “all in” as well.

What can other organizations, not just sports franchises, learn from the Raptors example? How many businesses need a mid-course correction when it comes to their corporate culture?

Considering culture is a set of shared beliefs, values, and practices, if an organization’s staff aren’t “all in”, do they even have such a thing as a corporate culture?

It’s a question every business should be asking themselves, because the Toronto Raptors, in just a few short months, demonstrated what going “all in” can do.

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Business Tip: Cut editing times by tricking MS Word

GrrrIt’s been driving me crazy for years, and this morning I’d had enough. There’s simply has to be another way!

I’m talking about when I’m given the job of rewriting or updating something from a PDF and when I copy & paste it into word, my first task is to take all the time I’d originally allotted for the whole job, to get the text ready to do the job. I’m talking about those pesky invisible line breaks and paragraphs that make formatting such a pain in the butt.

How to instantly remove unwanted line breaks when copying from a PDF

If you just grab the text and paste it straight in, you will often get these sorts of effects, where the lines don’t reach the right-hand edge of the page:

In order to make the process relevant and

accessible to industry, stage two has seen the

group working on two case studies with a


The opinions expressed in this publication are those of the authors, and do not represent the views of the Institute
of Materials, Minerals and Mining, its Council or its officers except where explicitly identified as such. This publication
is copyright under the Berne Convention and the international Copyright Convention

Richard Cooper is Web & New Media Development Manager for IOM3 and he posted this handy and easy way to trick Word into that making the job simple.

replaceBasically all it does is automatically replace all the unwanted line breaks with a single space, making all the text run together into a single paragraph:

  1. copy the text you want from the PDF
  2. paste into a new Word document
  3. click “find” then “replace”
  4. make sure you’re in the “find what” field
  5. click “more” then “special”
  6. select “paragraph mark” (top of the list)
  7. click into the “replace with” field
  8. press the space bar once
  9. click “replace all”
  10. click “ok” then close the “find & replace” box.

That’s it. Instantly you’ll be left with all the text and nothing but the text that you can instantly start manipulating as you see fit. Hope this helps you out as much as it will for me.

I just can’t believe I’ve waited so many years to look it up

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The Leadership Project by John Stix

John_StixAs CMO and co-founder of Fibernetics, perhaps my most important role is to help mentor my management team and staff into becoming better leaders. Part of that is to share quotes and articles that I have found useful in my own career. Below is a typical example of one I came across this past weekend that I passed on to my team. I think it is sage, even profound advice for all businesses so I want to also share it with our NEWT clients as well.

Hope you find it as useful as I did.

Leaders and Legacy

MAY 03, 2014

When I was in my twenties, I heard a speaker discuss a great study that had been done. The results continue to influence my life to this day. The study involved 50 people over the age of 90. They were all asked one question:

“If you had your life to do over again, what would you do differently?”

Wanting to know, I took out my pen and eagerly began writing, jotting down every word I heard the speaker say.

Three answers were prevalent among the study’s participants. None of which had to do with great personal accomplishments. What they were now considering at the end of their lives was something very different. If they had their lives to live again, they would:

1. take more time to reflect

2. take more risks

3. leave something to be remembered by

Their responses are insightful when thinking about legacy and what is important to us. Merriam-Webster’s Dictionary defines legacy as: something transmitted by or received from an ancestor or predecessor or from the past. So what can we learn from those who have gone before us?

Take Time to Reflect

Life is moving really fast for many leaders. Taking time out of our busy schedules long enough to reflect can be challenging. Yet, thinking about our values, aspirations, passions, and the people we lead and care about are very important when considering legacy. When I think about legacy, I envision what I can pass on that is of value to others.

If this is something that is important to you then schedule some time to contemplate your life. Begin by taking a mental inventory of your life. Some key domains to think about while contemplating legacy: relational, vocational, spiritual, and community.

Then ponder the following questions:

• If today were your last day on earth, would you be satisfied with the leadership legacy you are leaving behind? Be honest with yourself.

• Have you invested your time, energy and resources in the areas that matter most to you?

• Are you satisfied with what has transpired given your leadership role and the opportunities you have had?

• Are you content with the investment that you have made in the lives of people that you lead and those who matter most to you?

If you said “no” to any of these questions, what adjustments can you make? Write them down.

Take More Risks

Taking more risks in their lives topped the list for most. Chances are that if you are a leader you have taken your share of risks. The more pertinent question regarding risks for you as a leader and your legacy might be: Are you taking the right risks? If you feel like there is more to your life than you are presently experiencing, then you may want to consider the following questions:

• Have you taken many noteworthy risks in your life and leadership or do you have a tendency to play it safe?

• Have the leadership risks you have taken moved you closer to your life, faith, or career goals or moved you further away?

• Have you taken more risks based on the expectations of your organization and other people or because you wanted to take them?

• Are the risks you are taking as a leader fueled more by courage or fear?

Leaving Something to Be Remembered By

A third predominant answer: If they had their lives to live over again they would leave something to be remembered by. This response directly speaks to life and leadership legacy.  Think about some of the great leaders who have gone before. What is it about their life, leadership, and legacy that resonate with you? Now is the time to think about what is important to you.

• What do you want to pass on and leave behind when you are gone?

• How do you want others to remember you?

• If you have children, what will you leave behind in them? Will your life reflect a story they will want to tell their children?

• What are you passing on to the people in your organization or faith community?

• If you are married, what kind of spouse will you be remembered as?

• Will you leave behind a contribution that makes this world a better place?

• If faith is important to you what spiritual legacy will you leave behind?

You have the opportunity to impact generations to come with what you invest today. What are you doing today to ensure that you are leaving a legacy worth remembering? You hold the pen that is writing your life story; make it a good one.

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