Corporate Culture and the Preferred Parking Spot

Preferred_Parking2At Fibernetics we are always trying to improve our corporate culture. Besides making the work environment more pleasant, it’s also good business. Happy employees make for better workers who, in turn, provide better service for our customers.

We have dozens of programs both large and small that are designed to make everyone’s working experience better and one example is centered around who gets to park where.

Every office has the perfect parking spot, and usually it is reserved for someone high up in company, the president, CEO, general manager, whoever. Yet, is that really the best use of that valuable real estate? Those folks already have plenty of perks. Do they really need to have the shortest walk to the front door?

Like many other companies, Fibernetics has come up with an alternative assignment for this spot, (in our case two spots), that works as both a competition and a reward. Every month we auction ours off in a day-long bidding war, with the proceeds going to charity.

It’s fun, it’s competitive and it raises money for charity. Win. Win. Win. Other businesses have also embraced the idea with these being some of the most popular:

1. Stork Parking

Expectant mothers should get convenient, front row spaces.

2. Green Parking

Car poolers, hybrid cars, electric cars and bikes should get primo parking spots to encourage reducing our overall carbon footprint.

3. Employee-of-the-Month Parking

Many businesses have Employee-of-the-Month programs. instead of a certificate, why not go a step further and all he or she to enjoy a premiere parking for a month.

Improving corporate culture is an ongoing exercise, and not every perk has to be something major. Even something as basic as a parking spot.

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About Gavin McDougald

Gavin McDougald has been working on and around the Internet since 1995. One of the original developers of The Sports Networks website,, he ended up as its Editor-in-Chief. An award winning writer, Gavin's work has been published on numerous sites like and, as well as in papers such as the LA Times and Globe & Mail. Moving from online sports to Internet marketing in 2003, he's worked in a variety of industries including console gaming, online publishing, and now in telecommunications with Fibernetics. His focus is on the social media channels for both the Worldline and NEWT brands, blogging and corporate communications. Gavin has a BSc in Geology and a BA in Fine Arts from McMaster University.

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