We’re Hiring: B2B Marketer for NEWT Business Services

Mike-Brown-023For the past year, Mike Brown has been the VP of Marketing for NEWT and his tenure has been a huge success. Starting essentially from scratch, Mike led the team that created all the inbound content, Testimonials, White Papers and video resources that have helped boost NEWT’s profile, enabled potential customers to learn why they should choose NEWT and as a result, dramatically increased sales.

Recently Mike accepted a new role as our Happiness Officer, ensuring that NEWT and Worldline, (our residential division), customers enjoy the best customer service in the industry. Now that Mike is about to transition, somebody has to fill his shoes and that why we need a:

B2B Marketer for NEWT Business Services

your invitation
At Fibernetics, our purpose is to deliver happiness and connections every day by being awesome. This is the company’s calling and if you believe this to be your calling too, we want to hear from you!

We are inviting an awesome Marketer to join our marketing team to contribute to delivering happiness and connections every day. The unique tasks that you will take pride in accomplishing are listed below.

ways you contribute
• You create exceptional inbound digital marketing and content
• Your focus is marketing everything based on our customers’ wants and needs
• You will setup and maintain drip campaigns and monitor and make changes to improve performance
• You will report to senior management, weekly, the high level results of market campaigns
• You will design and maintain the marketing budget for newt
• You design communications for web, email, blogs, and customer facing materials such as sales sheets and you update materials as required
• You will work with the design team to create banners and trade show materials
• You will support the channels and develop a channel program
• You ensure all marketing materials are in both English and French
• You work cohesively across all departments like operations, technology, finance, product development, and human culture
• You will work with the VP of Sales to develop promotions for the sales team
• You will provide post-mortems on marketing campaigns
• You will produce tracking mechanisms for all campaigns

what makes you awesome
• Your knowledge with landing pages and form triggers is essential
• Your planning and accountability for marketing decisions
• You don’t give up easily, you continuously learn by a try and try again attitude
• Your ability to be innovative with your marketing strategies
• Your communication skills are extremely polished
• You have knowledge of Salesforce and Pardot
• You’re passionate about customers
• You simply believe in our products and services
• You find ways of having our current customers sell our products
• You find ways to gather testimonials from current customers
• You manage your activities using smartsheet and you maintain the marketing calendar
• You naturally mentor others
• You are transparent in your communications with others
• College or University Education in related field
• 10+ of years experience required
• You enjoy using our onsite gym and taking a stroll around our lake

rsvp
Write to careers@fibernetics.ca to let us know how you can contribute, what makes you awesome and why you want to be “in.” We look forward to hearing from you!

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About Gavin McDougald

Gavin McDougald has been working on and around the Internet since 1995. One of the original developers of The Sports Networks website, TSN.ca, he ended up as its Editor-in-Chief. An award winning writer, Gavin's work has been published on numerous sites like CBC.ca and NHL.com, as well as in papers such as the LA Times and Globe & Mail. Moving from online sports to Internet marketing in 2003, he's worked in a variety of industries including console gaming, online publishing, and now in telecommunications with Fibernetics. His focus is on the social media channels for both the Worldline and NEWT brands, blogging and corporate communications. Gavin has a BSc in Geology and a BA in Fine Arts from McMaster University.

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