Derek Salisbury is our Director of Product Management Voice, and he was interviewed this week by WiFiHiFi Magazine, Canada’s business publication for the Canadian consumer electronics industry.
Derek was asked about the NEWT Contact Centre, the new turn-key, cloud-based customer care feature we released for the NEWT Managed PBX Business Phone System.
The NEWT Contact Centre enables a business, no matter how small, to manage calls just “like big players.” One number suffices for all a company’s incoming calls, and no extra space, equipment, or personnel are required.
Derek sighted Drayton Entertainment, an award-winning, not-for-profit charitable organization, that produces live theatre at seven venues in southwestern Ontario. They were our beta testers for the roll-out and they proved just how effective the Contact Centre can be:
“There is a small chain of seven theatres in Ontario,” says Derek, “now using our NEWT Contact Centre,which went from seven different phone numbers for information to just one.”
“It’s all about improving the overall experience for the customers, and retaining them, which will boost sales.”
We’re putting together a case study on Drayton Entertainment’s experience with the contact centre which we’ll release shortly.
Please read the entire interview with Derek on the WiFiHiFi Magazine website.